You want a book that earns its place.
You have put years into becoming good at what you do. I want your book to give the right buyer a clear reason to choose you—and a useful way to take the next step.
You may already have a book. You may be carrying a proven method that still lives in your head. Either way, I would start with the same question: what should happen when the right person reads it?
A qualified conversation? A speaking invitation? A client choosing your training? Pick the outcome. Then we can build the book and platform around it rather than buy a pile of content and hope it turns into business.
Bringing a book into the world is like giving birth to a baby: it asks for your time, your money, and more of your emotional attention than a project spreadsheet shows. I want you to plan for its life after arrival.
In practical terms, that means a defined reader, a clear idea, and a path from the book into your business. A finished manuscript is an asset. The relationships it helps you build are what can give that asset continuing value.
I help organize the message around a Big Idea, a Story that shows it working, Nuts & Bolts the reader can apply, and Hope that makes progress feel possible.
That structure can support your book, useful public teaching, and the paid program someone may choose next. Reverse opt-in gives a reader useful value before asking them to choose ongoing contact. It lets the relationship earn attention before asking for a larger commitment.
For the existing-book and author-writing routes, we outline and write the accompanying paid program. For the studio route, the filmed videos become paid training. The route follows how you want to create; your business goal does not force you onto camera.
I want to understand the business outcome before I recommend a book route. If you already have an audience, offers and content, Custom Platform Building starts with Uncovery so that we can examine what is working and what needs to connect. If you want the coordinated book, website, follow-up and paid teaching program, explore Platform in a Box.
Existing book: $43,000. Start with the book you have and include outlining and writing the accompanying paid program.
Write your book without filming: $53,000. Keep the writing in your hands, with the platform plan and accompanying paid-program outline and writing.
Outline and record in the studio: $68,000. Use recorded teaching to create the book and paid training. The proposal's 64 videos, 64 audio pieces, and 64 blog posts apply to this studio route.
All three include the reverse opt-in program. Timing, your time commitment, reviews, payments, and final deliverables belong in the written proposal. A studio week is recording, not the entire project.
You should be able to understand how this works without taking my enthusiasm on faith. Read the process, examine the named case studies, and see the track record in context.
A bestseller result can support credibility. It does not prove that your platform will generate revenue or that your book will reach a list. Publishing, distribution, PR, and paid bestseller campaigns are separate scopes.
If you already have an agency or internal team, tell me what they do. The proposal should identify responsibilities and handoffs rather than assume we replace them or that every integration is included.
Write one sentence for each: who needs your book, what they should understand after reading, and what useful action they can take next. Then list the audience and content you already have.
If those answers do not connect, solve that before investing in more production. If they do, send me the book's stage, your desired business outcome, and the biggest constraint—time, budget, or execution.
The link takes you to the application, where you can include those details for our team to review. I want the conversation to establish fit before you commit.
Inside Platform in a Box
YOU HAVE A BOOK
You’ve done the writing. Now give your message a connected home and a clear path to your audience.
YOU WANT TO WRITE A BOOK
You want to put the words on the page yourself. Build the platform around that writing journey.
YOU WANT TO CREATE IT IN THE STUDIO
Develop your book outline, then capture your ideas in the studio. We turn the recordings into a book and a library of content, with the filmed videos used for your paid training.
Swipe or scroll sideways to see all columns. You can also focus the table and use the left and right arrow keys.
| Your starting point | Existing book | Author-written book | Studio-created book |
|---|---|---|---|
| Book creation | Book supplied by you | You write the manuscript | Outline, record, transcribe, edit |
| Studio filming for the book | Scoped separately if needed | No | Included |
| 64 videos + 64 audios + 64 posts | Content scope set in proposal | Content scope set in proposal | Included |
| Paid program accompanying the book | We outline and write it | We outline and write it | Filmed videos used for paid training |
| Reverse opt-in campaign | Included | Included | Included |
| Author website + follow-up | Included | Included | Included |
| Investment | $43,000 | $53,000 | $68,000 |
| Offer details | I already have a book | I want to write my book | I want to outline and record |
