Your message needs a platform. Let’s give it a life.
You have invested yourself in an idea, a book, or a business. A book can feel like your baby: it carries your time, your money and a part of who you are. I want to understand the life you want for that message—and build the platform, teaching and relationships that give it somewhere to go.
Choose Custom Platform Building, beginning with Platform Uncovery, or Platform in a Box.
What matters most to you right now?
Start with the decision you are trying to make. I will help you see the work through that lens.
A book starts a relationship. Your platform helps you continue it.
I want your reader to find something useful in the book, then choose their own next step. Your website, helpful free teaching, and paid program give that relationship room to develop. The reverse opt-in begins by helping the reader before asking them to opt in.
For an existing book or an author-written book, we outline and write the accompanying paid program. For the studio route, your recorded teaching supplies the paid training. Your choice of book creation should respect your voice, your time, and the work you already have.
What should your platform make possible?
I want to know what would make this book worth the time, money and emotional investment for you. A useful idea reaching the right people? A stronger business? A finished manuscript that still sounds like you?
We can define the goal, the author’s contribution and the work my team will do before you decide to proceed. I will explain the mechanism and scope; I cannot promise your sales or a bestseller placement.
Who is the person you want to help? What do they need to understand? What should they be able to do after reading? I start there. You can use the first-step exercise now, without handing over your email address.
What Clients Are Saying
“How do you make the New York Times, USA Today, Wall Street Journal and Amazon.com best-seller lists without advertising, national bookstore distribution, a major publishing house, radio interviews, television interviews, or print interviews? Listen to Michael Drew. We’re thrilled we did.”
Bryan Eisenberg
Waiting For Your Cat to Bark: Persuading Customers When They Ignore Marketing
"You believe in your ideas so much that you wrote a book. Now what? Turn it over to some publisher, who will give it the old ‘ho-hum, hope it works’ treatment? Your ideas are so good that you want them to dominate the market, to become the #1 bestseller in its class, right? Then go to Promote A Book and beg Michael Drew to take on your cause, your book. Michael did an outrageous job with the nitty gritty work to get my book, Marketing Outrageously, onto the best-sellers list."
Joe Spoelstra
Marketing Outrageously
"If you’ve authored a great book that deserves to be a best-seller, put Michael Drew on your team! What makes me so sure? My most recent book, Secrets of VITO: Think and Sell Like a CEO, was promoted to best seller status with the help of his ideas, system, and work!"
Anthony Parinello
Secrets of VITO: Think and Sell Like a CEO
These are historical Promote a Book client accounts. Their campaigns and results are not a promise for your platform project.
Write your book. Keep your voice.
For $53,000, you write the book without filming. I help you work from a clear reader and outline while my team builds the platform. We outline and write the paid program that accompanies your book, including reverse opt-in.
Explore the author-written route
You already have the book. Let’s build from it.
For $43,000, we build the platform around your existing book. I want to understand what is already useful, who it helps, and what the reader can choose next. We outline and write the accompanying paid program and include reverse opt-in.
Explore the existing-book routeOutline and record the ideas you want to teach.
For $68,000, the outlining and studio route helps you develop the book through recorded teaching. Those videos supply the paid training; the studio’s 64-video, audio and blog deliverables belong to this route. Reverse opt-in is included.
Explore outlining and studio recording
What can you learn from another author’s journey?
Look for the part of a historical campaign that helps you make a better decision: the author’s starting point, the audience and the job the book needed to do. The case studies give you context for the questions to ask about your own project.
Read the full case studies
Let’s Build Your Platform
Start with Platform Uncovery, or choose Platform in a Box.
Tell me what you want this book to do.
Bring me the idea, the manuscript, or the question you are trying to answer. Apply for a team review so we can assess the fit and discuss the next step before any purchase.
Apply to work with me