Custom Platform Building
Platform Uncovery comes first.
You may already have a book, a business, a website, or an audience. I want to understand how those pieces work together—and what you want them to accomplish. Platform Uncovery is where we begin. We examine your goals, your message and the people you want to reach before deciding what to build.
Start with the reader you want to help.
Before choosing more tools or content, I want to understand the relationship you are trying to build.
The steps
Who is your reader?
Identify the people you want to reach and the question they need answered.
What can you help them do?
Clarify the useful change your expertise can support.
What already exists?
Look at your message, content, audience and offers together.
What needs to connect?
Use that understanding to shape the work in your proposal.
Uncovery is the starting point for Custom Platform Building.
The explanation
I do not want to begin by handing you a list of platforms to join. I want to know who you hope to help, what they need from you, and what your expertise can help them do. We look at the work you already have: your ideas, content, audience and offers. Then we can see what needs to connect. That is the purpose of beginning Custom Platform Building with Uncovery. The next step is a proposal shaped around the work, with responsibilities and scope made clear before you commit.
Importance of Uncovery
I do not want you paying for disconnected pieces of a platform. Uncovery gives us a shared understanding of your business, your audience and the decisions your reader or customer needs to make. From there, we can agree on a strategy and a practical sequence of work.
What Uncovery Involves
In-Depth Analysis
I begin by listening. We examine what you want to accomplish, who you serve, what they need, and what your current website, book, content and customer relationships are doing. Your experience and the evidence on the ground both matter.
Strategic Planning
We connect your business goals with the audience you can help. Persona Architecture gives us a way to examine different buyer scenarios, questions and objections. That work guides the message, the website and the next steps we invite people to take.
Execution
The product of Uncovery is a platform strategy, messaging direction and an execution sequence. We use that plan to identify the work your team can do and the work you want us to undertake. The scope, responsibilities, timing and investment belong in your written proposal.
The Payoff
I want you to leave this process knowing what we are building, who it serves and why each part belongs. Your website, useful content, book, offers and follow-up should work as one relationship. The work is designed around your situation; it does not promise a sales result or a bestseller placement.
Writing and publishing remain part of the conversation when your book is part of that relationship. We will decide which work is needed rather than assume that every project requires the same deliverables.
If you want a defined book-and-platform program, explore Platform in a Box. If your business needs a tailored platform strategy and execution plan, apply to begin with Uncovery.
Let’s Build Your Platform
Start with Platform Uncovery, or choose Platform in a Box.
