Your book deserves a way forward that fits you.

Platform in a Box

Three book creation routes within one coordinated platform program. Start with a book you already have, write it yourself without filming, or develop it through outlining and studio recording. I’ll help you choose the route that respects your voice, your time and the work you already have.

I don’t need you to arrive with everything figured out. Tell me what you have, what you want your reader to gain, and which part of the work you want to do yourself. We’ll begin there.

Compare the three book creation routes
Authors reviewing an existing book, a writing draft and a recording outline.

Choose the service before the creation route.

I want to understand what you already have and what you need to connect. Start with the kind of help you need.

Two services: Custom Platform Building begins with Uncovery. Platform in a Box connects a book, website and teaching, with existing-book, author-written and studio-created routes inside it.Explore Custom Platform BuildingBegin with Platform UncoveryExplore Platform in a BoxExplore the existing-book routeExplore the author-written routeExplore the studio-created route

The steps

Custom Platform Building

Begin with Platform Uncovery. We examine your message, audience and existing work, then shape a proposal around what needs to connect.

Platform in a Box

Connect your book, author website, useful teaching and paid program. Choose one of the three book creation routes below.

  • Existing book

    Start with the book you already have.

  • Author-written book

    You write the manuscript, without filming.

  • Studio-created book

    Outline and record your teaching; develop the book from those recordings.

The three creation routes belong inside Platform in a Box.

The explanation

There are two ways we can work together. Custom Platform Building starts with Uncovery: understanding your message, your audience and the work you already have. From there, we shape a proposal around what needs to connect. Platform in a Box brings your book, website and teaching together. Within it, you can start with an existing book, write the book yourself without filming, or outline and record in the studio. I want your choice to fit your starting point and the work you want to do yourself.

A book is the beginning of a relationship.

Platform in a Box connects your ideas with an online home, useful teaching, and a way for readers to continue learning from you. I want those pieces to work together, so your reader can understand what you can help them do and choose a next step.

Why would you need this?

You may have valuable expertise and still leave your reader with nowhere to go after the last page. A coordinated platform gives that relationship a home. Your website, public teaching and paid program should answer the reader’s next question, rather than compete for their attention.

Who is it for?

This program is for authors, business owners and thought leaders who want to connect a book with the work they do. You may already have the book, want to write it yourself, or want to develop it through outlining and studio recording. The three routes below respect those different starting points.

What connects all three routes?

Your author website, a reverse opt-in program and an accompanying paid training program form the shared foundation. Useful teaching comes first; readers choose whether to continue the relationship.

For the existing-book and author-written routes, we outline and write the paid program. For the studio route, the recorded videos provide the paid training. The 64 videos, 64 audios, 64 blog posts, edited manuscript and photo shoot belong to the studio scope.

How does the work unfold?

I begin with your reader and the change your ideas can help them make. We shape the book and its teaching around that purpose. Production follows your chosen creation route. Your website and follow-up connect those pieces, then we review how people engage with them.

Before you commit, we agree on the deliverables, your contribution, our responsibilities, reviews, timing, ownership and outside costs in writing. A recording week is one production stage. Your platform’s results depend on more than a content count.

Choose your book creation route →

01 · Build from your book.

Illustration of an author discussing an idea from his existing book with a colleague

YOU HAVE A BOOK

You’ve done the writing. Now give your message a connected home and a clear path to your audience.

Every offer includes a reverse opt-in program: useful teaching introduces readers to the next step, and they choose whether to continue.

$43,000 program investment

  • Start with your existing book or manuscript
  • Develop your audience and message strategy
  • Build your author website and follow-up journey
  • We outline and write the paid program that accompanies your book
Explore this offer

02 · Write your book. Build your platform.

Illustration of an author working on his own manuscript at home

YOU WANT TO WRITE A BOOK

You want to put the words on the page yourself. Build the platform around that writing journey.

You write the book yourself, without filming.

Every offer includes a reverse opt-in program: useful teaching introduces readers to the next step, and they choose whether to continue.

$53,000 program investment

  • You author the manuscript through writing
  • Shape your message and content direction
  • Build your author website and follow-up journey
  • We outline and write the paid program that accompanies your book
Explore this offer

03 · Outline it. Record it. Build it.

Illustration of an author preparing notes with a studio producer

YOU WANT TO CREATE IT IN THE STUDIO

Develop your book outline, then capture your ideas in the studio. We turn the recordings into a book and a library of content, with the filmed videos used for your paid training.

Every offer includes a reverse opt-in program: useful teaching introduces readers to the next step, and they choose whether to continue.

$68,000 program investment

  • Book outlining and studio preparation
  • 64 edited videos, 64 audios, and 64 blog posts
  • A fully edited book manuscript and photo shoot
  • Filmed videos used for your paid training
  • Your author website and follow-up journey
Explore this offer

Compare the three creation routes

Swipe or scroll sideways to see all columns. You can also focus the table and use the left and right arrow keys.

Choose by how your book comes to life
Your starting pointExisting bookAuthor-written bookStudio-created book
Book creationBook supplied by youYou write the manuscriptOutline, record, transcribe, edit
Studio filming for the bookScoped separately if neededNoIncluded
64 videos + 64 audios + 64 postsContent scope set in proposalContent scope set in proposalIncluded
Paid program accompanying the bookWe outline and write itWe outline and write itFilmed videos used for paid training
Reverse opt-in campaignIncludedIncludedIncluded
Author website + follow-upIncludedIncludedIncluded
Investment$43,000$53,000$68,000
Offer detailsI already have a bookI want to write my bookI want to outline and record

The investment should come with a clear scope.

These are the current Platform in a Box program investments. The written proposal will confirm deliverables, responsibilities, timing, payment terms, rights, and external costs before you commit. A studio recording week is one stage of a larger project.

Publishing, distribution and a paid bestseller campaign require their own agreed scope. Historical bestseller results are evidence of past work; they do not establish a ranking or revenue promise for your book.

Illustration of an author and book coach discussing chapter cards

Have questions about your next step?

I want to understand the book you’re bringing into the world—and the time, care and investment you can give it. Apply so we can review your starting point and the help you need before discussing a proposal.

Apply to work with us

Start with one reader and one useful idea →