Custom Platform Building
Begin with Platform Uncovery. We examine your message, audience and existing work, then shape a proposal around what needs to connect.
Give your ideas reach. Give your readers a next step.
What happens after someone finds you?
Your book, website and teaching should make it easier for the right people to find you, understand your ideas and choose a useful next step. I help you build that relationship around the work you want to do.
That next step might be a speaking invitation, a consulting conversation, a reader who applies what you teach, or a paid program. I start with the outcome that matters to you.
Choose the service before the creation route.
I want to understand what you already have and what you need to connect. Start with the kind of help you need.
The steps
Platform in a Box
Connect your book, author website, useful teaching and paid program. Choose one of the three book creation routes below.
Existing book
Start with the book you already have.
Author-written book
You write the manuscript, without filming.
Studio-created book
Outline and record your teaching; develop the book from those recordings.
The three creation routes belong inside Platform in a Box.
The explanation
There are two ways we can work together. Custom Platform Building starts with Uncovery: understanding your message, your audience and the work you already have. From there, we shape a proposal around what needs to connect. Platform in a Box brings your book, website and teaching together. Within it, you can start with an existing book, write the book yourself without filming, or outline and record in the studio. I want your choice to fit your starting point and the work you want to do yourself.
THE VALUE OF A PLATFORM
Your work deserves more than one encounter.
Someone hears you speak. A colleague shares your book. A reader finds a useful post. Each encounter is a chance to earn a relationship. I want the next step to be clear, relevant and worth their time.
Be understood.
Your reader should recognize their own question in your message. We connect your expertise with that question, so the book and website give them a reason to keep reading.
Build trust.
Your audience can experience the value of your thinking before making a larger commitment. Your book, website and useful follow-up should continue the same conversation.
Help people use your ideas.
Your reader gets an idea they can understand and a practical way to use it. Continued learning or a paid program can support that next step when it belongs in your plan.
Make the next step clear.
A reader who wants more should know where to go. We connect your speaking, consulting, teaching or readership goal with an invitation that makes sense to the right person.
START WITH YOUR SITUATION
What needs to come together for you?
You may have put years into your expertise. Perhaps you have a book and a business, but the pieces do not work together. Perhaps your book is still the baby you are preparing to bring into the world. Either way, I want to understand what you have, who it serves and what you want it to make possible before recommending how we work.
“I have pieces. I need a strategy.”
You have a website, content, a book or offers already. You need to understand what is working, what is missing and which work deserves your next investment.
Start by considering Custom Platform Building →“I want the book and platform built together.”
You want a coordinated program connecting the book, author website, reverse opt-in and accompanying paid teaching. You need a creation route that fits the work you have and the way you want to create.
Start by considering Platform in a Box →You do not need to choose a package to begin a conversation. If both descriptions sound familiar, tell me where you are starting.
TWO WAYS TO WORK TOGETHER
Choose the approach. Then define the work.
A PLAN SHAPED AROUND YOUR BUSINESS
Custom Platform Building
Begin with Platform Uncovery.
I examine your goals, audience, message and existing assets with you. We use that understanding to develop a tailored platform strategy and an execution sequence.
- Consider this when: you need to connect existing work, understand your audience or decide what to build next.
- Our first step: Platform Uncovery, before prescribing the work.
- How we define the engagement: a written proposal covering scope, responsibilities, timing and investment.
A COORDINATED BOOK-AND-PLATFORM PROGRAM
Platform in a Box
Give the book a life beyond publication.
I help connect your book with an author website, reverse opt-in and an accompanying paid teaching program. The way we create the book determines the route inside this program.
- Consider this when: you want the book and supporting platform developed as a coordinated engagement.
- Your three creation routes: build from a book you have, write the book yourself, or outline and record in the studio.
- Your paid program: we outline and write it for the first two routes; the studio recordings supply the third route’s paid training.
EVIDENCE FOR YOUR DECISION
What can you learn from past work?
Before you invest, look for a situation that resembles yours. What was the author trying to accomplish? Who was the book for? How did the campaign support that goal? Use the case studies and client accounts to inform your questions.
Past results reflect specific engagements. We will discuss the scope and objectives of your project on their own terms.
Let’s find the approach that fits your work.
Tell me what you want your platform to make possible, who you hope to reach and what you have already created. Your application starts a review and a conversation about fit.
Apply to work with meWant to think it through first? Read the free author platform guide →