Your ideas deserve a life beyond the book.

Roy Williams already had a successful book launch before Michael Drew and Promote A Book took on Roy’s follow-up. Roy’s first book, The Wizard of Ads, sold well, and established him as a name, as someone who was both insightful and unconventional in his outlook toward communication. At the time, Roy’s agency, Williams Marketing, was the 8th-largest buyer of radio advertising in North America. Roy himself had become the highest-paid speaker in his industry. Between September 1998 and 1999, he gave 50 keynote presentations, earning $5,000 for each.

With help from Michael R. Drew Roy’s second book, Secret Formulas of the Wizard of Ads sold more than 17,000 books in its first week of publication and pushed Secret Formulas of the Wizard of Ads to the number-one spot on The Wall Street Journal business list and to number-three on The New York Times business list.

In the year following Roy’s best-selling success, Williams Marketing became the 4th-largest buyer of radio advertising, Roy’s speaking fees jumped to $20,000 per keynote, and he gave 67 keynote speeches, earning more than $1 million. Subsequently, Roy launched Wizard Academy and opened its private facilities, including student housing, in the countryside outside Austin, Texas.