Your book should lead to a useful next step.
I want to begin with what your book should help the reader do. Understand a problem? Make a decision? Learn your method? A promotional campaign needs a purpose beyond getting your name in front of more people.
For Platform in a Box, I connect the book, useful public teaching, your website, reverse opt-in and an accompanying paid program. A bestseller campaign is a separate engagement. Neither a list position nor this platform guarantees sales, clients or revenue.
Understand the platform
How will you promote your book?
I start with the reader, the idea and the relationship you want to build. Then we can decide which content, invitations and channels belong in the plan. I want each part to help someone take a useful next step.
Reverse opt-in begins with useful material the reader can use before sharing contact details. Someone who wants continued help can choose to hear from you. That permission matters; access to an email address is not the same as earning a relationship.
My historical book campaigns are available for you to inspect. They show experience, not a forecast for your book. Publishing, distribution, public relations and paid bestseller work need their own agreed scope.
Apply for a review
Your book as a promotional tool.
Your book gives the right person a way to understand how you think and how your teaching could help them. I want the ideas on the page to earn that attention. A cover or a bestseller label cannot do that work for you.
What happens after the reader closes the book? Your website can help them explore a question. Useful public material can let them try an idea. Reverse opt-in lets them choose continued contact, and the paid program offers a defined way to work more deeply.
If you already have a book, we build from it. If you write the book yourself, filming is not required. In both routes, we outline and write the accompanying paid program. In the studio route, your recorded teaching supplies the paid training.
Compare the three offers
How will you measure success?
Tell me what would make this work worthwhile to you. A reader applying your teaching? A qualified conversation? A speaking invitation? A useful paid learning program? I want that goal clear before we choose tactics.
Then we can agree on what to measure: engagement with useful material, readers choosing continued contact, applications or conversations, and the results your teaching is meant to support. We need to identify the actual systems and responsibilities in your proposal; a plan alone does not make those systems operational.
Your time, money and care belong in that decision. Compare the three creation routes, inspect the process and bring me the question you need answered before committing. Applying requests a review. It does not purchase a program or guarantee acceptance.
Bring me your question
What People Are Saying
Michael’s book outlining process is essential for anyone writing a book. I have used it with people that have spent months trying to build their outline and had them break through and finish in this simple and fast process. It saved me months of torture on my most recent book.
Garrett Gunderson
Author of the bestseller Killing Sacred Cows
Michael Drew’s book outlining process is brilliant. I had him run the exercise with my entire management team. In a mere minutes, I was able to churn out more creativity, focused thinking, and insights than I believed possible. The genius of the process lies in the way Drew gets us to shut off the logical interruptions from our left brain allowing our creativity and insights to shine.
Vishen Lakhiani
Founder Mindvalley
Michael Drew’s Book Outlining process is proven. Fast. Effective. And Mandatory. Want to play with the Big Boys? This is the proven path to lifelong readership. In one hour with Michael you will be seeing your book with crystal clarity. Save yourself years of stumbling around in the dark. Michael Drew shines a beacon of light on book authoring.
Mark Effinger
Founder WebNutrients.com
Choose the route by how you will create the book.
I want you to choose the work by your starting point. Already have the book? Build from it at $43,000. Want to write the manuscript yourself, without filming? Consider the $53,000 route. Want to develop the outline and record your teaching in the studio? Consider the $68,000 route. Your priorities help us ask better questions; they do not force you into a production method.
Each route includes reverse opt-in and an accompanying paid program. For the existing-book and author-written routes, we outline and write that program. For the studio route, the filmed teaching supplies the paid training. Bring your expertise, examples and review decisions. Your written proposal must make responsibilities, rights, review rounds, timing, payments and outside costs clear before work begins.
Let’s Build Your Platform
Start with Platform Uncovery, or choose Platform in a Box.
